Luxury Hair Salon in Frisco, TX
Beautiful Hair Starts Here— Expert Color, Extensions & Smoothing Treatments
Welcome to Nova Strands, Darlin’
Expert Stylists. Effortless Beauty. Unmatched Experience.
At NOVA STRANDS, every guest experience is designed to feel personal, intentional, and grounding. From the moment you arrive, you’re welcomed into a space where you can slow down, feel cared for, and settle into the confidence that you’re in good hands
We believe great hair starts with great listening, and that how you feel matters just as much as how you look.
Throughout your visit, you’ll experience an environment that balances professionalism with warmth. Whether you desire your appointment to feel like quiet rest or meaningful conversation, your experience is always led with intention. Our goal is for you to feel seen, supported, and comfortable every step of the way.
This is a place where you can exhale.
A Space Designed for You
More Than just Hair.
A Full Experience.
Every service at NOVA STRANDS is guided by intention, expertise, and care, so you never feel rushed, overwhelmed, or unsure of what’s right for you. You’ll leave not only with results you love, but with renewed confidence, trust, and care, because lasting beauty starts with feeling supported.
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For guests ready for noticeable change.
This experience is centered around elevated transformations that feel seamless, intentional, and sustainable. Whether you’re adding length, dimension, or brightness, your stylist creates a customized plan that prioritizes hair integrity while delivering results that feel refined and effortless.
Services include extensions, dimensional color, blonding, and corrective work.
Transform & Enhance
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For guests who value consistency, polish, and longevity.
This category supports the in-between moments that keep your hair looking its best. From subtle refreshes to maintenance appointments, these services are designed to preserve your results, simplify your routine, and maintain the integrity of your hair over time.
Services include glosses, toners, maintenance color, haircuts, and finishing work.
Refine & Maintain
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For guests seeking ease, softness, and manageability.
This experience focuses on restoring balance to your hair—reducing frizz, enhancing shine, and improving overall manageability. Ideal for clients wanting smoother, healthier-looking hair that fits effortlessly into everyday life.
Services include smoothing treatments and hair integrity solutions.
Smooth & Restore
I never leave reviews, but I feel compelled because I am such a huge fan. The Ashleys at Nova Strands are working miracles over there! I have been going to Ashley Bestul for color in the Park Cities of Dallas for a couple of years now. When she moved to Nova Strands in Plano, the 20 minute drive was a no-brainer. She creates the most natural bronde color that grows out so well and lasts for months. She is also the most positive, lovely person to spend time with! She recently installed extensions for me, and they are seamless, natural, perfectly-matched, and (as ridiculous as this sounds), life changing. I can wear my hair straight, and there are no bumps whatsoever. Ashlee who owns Nova Strands is incredibly talented and a joy to be around. I can’t say enough about their incredible team!
If you’re looking for a ROCKSTAR colorist/stylist I've finally found her! Molly is the real deal! She truly listens to you and has the expertise to make hair miracles happen! I finally feel like myself again! Tears of joy! Did I mention she is the nicest person ever and I pray her business flourishes!? She is truly precious. You will LOVE HER!
Amazing vibes, talented people, and a beautiful salon! When I moved to Plano, I had to find all new everything– most importantly, someone to keep my blonde looking fresh. I went to a lot of popular salons in the area and just wasn't getting the talent/service/experience I expected for the $$$. Then, I stumbled upon Nova Strands on Instagram and booked with Ashley Bestul. From the moment I walked in I felt welcomed. Ashley took the time to understand what I wanted and delivered! I've been about five times now and I'm SO glad I found this magical place! My search for a great salon is finally over.
